From now on brands with mobile apps can start building a real world footprint of their users on preselected networks.
What will the ecosystem bring you as an app partner?
-Allow paid media on your app.
-Leverage data from all contributors in the ecosystem. (if permitted)
-Mobile user real world behaviour data collection.
-Deepen the relationship with your users (i.e gamification, dialogue…).
One shared network:
-Low investment, maintenance and risk.
-Economies of scale; create a new revenue stream.
-Reduced fragmentation, better quality of data and shared learnings.
-The future potential of an ever-expanding open network (ecosystem).