From now on mobile apps and brands will be able to connect with audiences at carefully selected locations.
We are building an out of home physical network through beacons, in locations with high footfall or high dwelling time.
Beacons can be applied for location based marketing at in- and outdoor locations.
We aim to ‘beaconize’ all interesting out-of-home locations, from street furniture and billboards to POI/POS locations.
Examples of the latter are cinemas, malls, universities, airports, hotels, retailers, bars, restaurants, museums, and many more).
In order to reach audiences outside our installed beacon zones, or for all zones above 50m radius, such as entire cities, we propose the use of geofences. Geofences can only be used outdoors.
This physical network will be open to all approved mobile apps in order to bridge the digital knowledge we have of consumers and their real world behaviour.
Understanding the consumers’ footprint, collecting feedback on the spot and many other timely- and location based engagements will open plenty of new opportunities in brand strategies.
We offer our platform also for partners that prefer to roll-out their own closed network. (in this setup you are not part of the Open Network but you have the option to white-label the platform/apps in your own ecosystem).
There is always the option to step into the open network in a later phase.