What are beacons?


A beacon is a small Bluetooth radio transmitter. It’s kind of like a lighthouse: it repeatedly transmits a single signal that other devices can see. Instead of emitting visible light, though, it broadcasts a radio signal that is made up of a combination of letters and numbers transmitted on a regular interval. A bluetooth-equipped device like a smartphone can “see” a beacon once it’s in range, much like sailors looking for a lighthouse to know where they are.


Beacon misconceptions

Beacons transmit content. => Answer:  They only transmit signals that trigger an action in an app.

Beacons consume a lot of power. => Answer: Our beacons have an estimated battery lifespan of 2 years with the right configuration. WeAreNexen is also taking care of maintenance and replacement of all Open Network beacons.  If you opt for a Closed Network, your fully owned network, we advise on beacon choice and smart calibration. We also support in all operational maintenance.

Beacons are ideal for use cases between 1 to 50 meters. => Our answer: For ranges > 50 meters generally the use of Geofences is the better solution. Our limitation to geofences is that you can only select a maximum of 10 locations at a time within the vicinity of 7 kms.

Indoor positioning is very complicated. => Our answer: In- or outdoor placement of beacons does not really make a difference. The difference is situated in the complexity of the use case. We advise to start with simple point based use cases and grow gradually in complexity.

Beacons need a power supply.=> Our answer: Beacons are powered by batteries. You do not need an outlet per location to feed a beacon with power.

Beacons need an internet connection. => Our answer : Beacons do not need an internet connection. Beacons only send out a signal that is detected by the smartdevice of a user. It is the user’s smartphone that needs an internet connection to retrieve the content.