Mobile App Owners
From now on brands with mobile apps can start building a real world footprint of their users on preselected networks. Mobile apps and brands are now able to connect with audiences at carefully selected locations.
We are building an out of home physical network through beacons and geofences in locations with high footfall- or dwelling time.
Beacons can be applied for location based marketing at in- and outdoor locations.
We aim to ‘beaconize’ all interesting out-of-home locations. (street furniture, billboards, POI/POS…)
In order to reach audiences outside our installed beacon zones we propose the use of geofences.
This physical network will be open to all approved mobile apps in order to bridge the digital knowledge we gather from consumers and their real world behaviour.
Understanding the consumers’ footprint, collecting feedback on the spot and many other timely- location based engagements will open plenty of new opportunities in brand strategies.
We offer our platform also for partners that prefer to roll-out their own closed network.
In this setup you are not part of the Open Network but you have the option to white-label the platform/apps in your own ecosystem.
There is always the option to step into the open network in a later phase.
add remove What will the ecosystem bring you as an app partner?
Allow paid media on your app.
Leverage data from all contributors in the ecosystem. (if permitted)
Mobile user real world behaviour data collection.
Deepen the relationship with your users (i.e gamification, dialogue…).
add remove One shared network
Low investment, maintenance and risk.
Economies of scale; create a new revenue stream.
Reduced fragmentation, better quality of data and shared learnings.
The future potential of an ever-expanding open network (ecosystem).